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BEFORE


Janice No Name
1234 Any Street
Anytown, USA
Phone: 123-333-4444
E-mail: janice@mycompany.com

OBJECTIVE:

Director of Business Development at a leading interactive consultancy providing end-to-end, web-based solutions incorporating strategy, marketing, technology and user experience.

PROFILE:

Self-motivated, visionary professional with 10 years experience in marketing and business development for technology, entertainment and lifestyle projects. Confident, articulate communicator offering high-caliber presentation, negotiation and closing skills. Specific skills and knowledge:

*New Business Developer
*Sales Lead Generator
*Consultative Salesperson
*Interactive Strategist
*Brand Developer
*Writer of Contract-Winning Proposals
*Win-Win Negotiator of Contracts
*Consummate Networker

SELECTED ACCOMPLISHMENTS:

*Identified opportunities and written proposals that have landed projects with budgets from $50,000 to $3,000,000, tripling revenue in one year
*Created business plan that transitioned interior design studio into design development agency specializing in environments, visuals and brand conceptualization
*Sold design for interactive solution for web-based process for financial institution
*Sold domain name I owned for $50,000, plus 20,000 shares of stock
*Packaged and co-authored a book which sold at auction (in proposal form) for $175,000
*Co-owned and marketed a multi-media development company

PROFESSIONAL EXPERIENCE:

Owner, Group, New York City, Fall 1999 - Present
Full service marketing and business development consultancy. Projects include:
...3-dimensional, computer-generated renderings for 1400 Fifth Avenue luxury condos
...Web-solution for a financial services organization
...Media positioning for a Chicago-based, supply-chain solutions company
...Collateral development for a real estate development co-sponsored by the NBA team
...Event planning for business of entertainment conference
...Media positioning for the largest independent (non-broadcaster-owned) network radio advertising representative firm in the United States
...Business Development, including cross promotion creation and database development for an independent film distribution company

Development Director, Design, Jersey City, 1998-1999
...Responsible for new business development, business affairs, promotion and special project management at this design studio
...Identified new business opportunities, wrote assignment-winning proposals and negotiated contracts for projects with budgets of $50,000 to $3,000,000.
...Revised contracts to maximize project fee income, while protecting intellectual property
...Managed attraction development projects for two well-known clients
...Managed rebranding of company via new positioning statement, new business plan and corporate identity
...Promoted company reposition and studio owner to media landing trade magazine covers as well as cover story in New York magazine
...Staff doubled and revenue tripled in first 12 months of my employ

VP of Product Development & Marketing/Co-Owner, Media, Edison, NJ, 1994-97
...As co-owner, created and implemented business plan for media packager
...Created and promoted new products including a comic series and a comic strip
...Packaged and co-wrote a 200+ page comic book which sold at a book auction -- in proposal form -- for $175,000. Comic book was subsequently named one of the best books in print by New York Review of Books Readers Catalog and Entertainment Weekly graded it an "A-"
...Via cold-calling, direct mail, and networking and by leveraging public relations successes, developed distribution network of independent bookstores and weekly newspapers for company products
...Promoted company achievements to the media, landing features in The New York Times, Washington Post, and the Philadelphia Inquirer and on MTV and NBC's Sunday Today Show, among others.

Research Specialist, & Associates, New York City, 1994
...Working with the Director of Research, created business summary reports on companies that were merger or acquisition prospects for the clients this media investment bank specializing in communications industries
...Member of a group which maintained proprietary media industry research database. Research was then aggregated into published volumes

Director of Marketing, International, New York City, 1993
...Managed all marketing and public relations activities for this apparel company owned by international recording star
...Worked with sales team to manage key accounts
...Developed marketing collateral and art directed advertising

Director of Media Relations, Music, New York City, 1992-93
...Managed all community and media relations activities for independent record label
...Facilitated media interviews with domestic and foreign media for label artists
...Secured speaking engagements at music industry conferences

Seminar Planner & Publicist (Account Executive), & Associates, New York City, 1991-92
...Account Executive for very large account.
...Secured media placements in regional press
...Recruited panelists for Expo seminars.

FREELANCE CLIENTS:

Confidential list

PROFESSIONAL MEMBERSHIPS:

Membership 1

Membership 2

Membership 3

Membership 4

BOARD SEATS:

Board Seat 1

EDUCATION:

Coursework towards Masters Degree in Media Studies, New School
Bachelors Degree in Marketing Management, Baruch College

AFTER


Janice No Name
1234 Any Street
Anytown, USA
Phone: 123-333-4444 E-mail: janice@mycompany.com


Achievements

Co-authored a comic book on black history, which was rated "A-" by Entertainment Weekly and rated "one of the best books in print 1998" by New York Review of Books Readers Catalog.

Accomplishments

Tripled revenue (to $1MM+) within 1 year for design studio.

Responsible for company being the cover story in New York magazine.

Managed attraction development projects for two well known clients.

Featured in:

  • The New York Times
  • The Wall Street Journal
  • The Philadelphia Inquirer
  • The Washington Post
  • "The Today Show",
  • MTV, ABC News and NBC News

    Education

    B.S. in Marketing Management
    Baruch College

    Certificate in Sports & Event Marketing
    New York University

    Masters in Media Studies - in progress
    The New School for Social Research

    PROFESSIONAL MEMBERSHIPS:

    Membership 1

    Membership 2

    Membership 3

    Membership 4

    BOARD SEATS:

    Board Seat 1

    • Objective
    Seeking position as Director of Business Development that utilizes my extensive contacts in the entertainment and media industries.
    Profile
    Self-motivated, visionary professional with 10 years experience in marketing and business development for technology, entertainment and lifestyle projects. Confident, articulate communicator offering high-caliber presentation, negotiation and closing skills.
    Professional History
    M Group, New York City, Owner (1999 - Present)
    • Developed new business by creating a sales plan, supervising the creation of new advertising collateral, and supervising the public relations agency for Nurun, Inc, a company that provides multi-channel Interactive solutions. Also created marketing partnerships with two e-biz services vendors we've used in the past.
    • Business Development, including cross promotion creation and database development for an independent film distribution company.
    • Planned events for business of entertainment conference.
    • Media positioning for the largest independent (non-broadcaster-owned) network radio advertising representative firm in the United States.
    • Developed collateral for a real estate development co-sponsored by the NBA team
    • Media positioning for a Chicago-based, supply-chain solutions company.
    • Created Web-solution for a financial services organization.
    • Provided 3-dimensional, computer-generated renderings for 1400 Fifth Avenue luxury condos.

      Design, Jersey City, Development Director (1998-1999)
    • Developed new business, handled business affairs, promoted and managed special projects at this design studio.
    • Identified new business opportunities, wrote assignment-winning proposals and negotiated contracts for projects with budgets of $50,000 to $3,000,000.
    • Managed attraction development projects for two well-known clients.
    • Re-created company brand via new positioning statement, new business plan and corporate identity.
    • Promoted company reposition and studio owner to media, resulting in trade magazine covers as well as cover story in New York magazine.

      P Media, Edison, NJ, VP of Product Development & Marketing (1994-1997)
    • Created and promoted new products including a comic series and a comic strip.
    • Developed distribution network of independent bookstores and weekly newspapers for company products via cold-calling, direct mail, and networking; and by leveraging public relations successes.
    • Promoted company achievements to the media, landing features in The New York Times, Washington Post, and the Philadelphia Inquirer and on MTV and NBC's Sunday Today Show, among others.
    • Packaged and co-wrote a 200+ page comic book which sold at a book auction -- in proposal form -- for $175,000.

      V & Associates, New York City, Research Specialist (1994)
    • Created business summary reports on companies that were merger or acquisition prospects for the clients this media investment bank, specializing in communications industries, serviced. Reported to the Director of Research.
    • Member of a group which maintained proprietary media industry research database. Research was then aggregated into published volumes.

      International, New York City, Director of Marketing (1993)
    • Managed all marketing and public relations activities for this apparel company owned by international recording star.
    • Worked with sales team to manage key accounts.
    • Developed marketing collateral and art directed advertising.

      Music, New York City, Director of Media Relations (1992-1993)
    • Managed all community and media relations activities for independent record label.
    • Facilitated media interviews with domestic and foreign media for label artists.
    • Secured speaking engagements at music industry conferences.

      FW& Associates, New York City, Seminar Planner & Publicist (Account Executive) (1991-1992)
    • Managed very large USA account.
    • Secured media placements in regional press.
    • Recruited panelists for Expo seminars.
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